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About Us – Selected by Aviani
Welcome to AVIANI, where we transform lingerie into an experience. Our passion goes beyond the garments themselves, creating a unique space where each detail is carefully selected to meet the diverse needs of our customers. Our philosophy is simple: we aim to provide every customer with perfectly fitting lingerie, a personal experience, and a sense of genuine care and quality.
At AVIANI, you’ll find a broad and exclusive range of over 100 sizes, from band sizes 60 to 115 and cup sizes A through M. We understand that each size has its own unique fit and ideal brand—this is why Sandra carefully handpicks the very best pieces for your specific size, ensuring that you receive lingerie that feels as good as it looks. If we don’t have a particular size in store, we’re happy to order it for you—our selection expands in harmony with our customers’ needs.
Since our founding in 2012, we’ve made our home in Gothenburg, and today you can find us at Vallgatan 33, where we’ve created our very own boudoir. Inspired by the classic boudoir concept, our store offers an intimate space where women can feel free, comfortable, and inspired. This setting, steeped in elegance and calm, mirrors the historical boudoir—a place that has long symbolized relaxation, luxury, and belonging.
Our dedication to quality and exclusivity led us to create Selected By AVIANI, a collection of meticulously curated pieces to ensure the highest standard. Lingerie is the heart and soul of AVIANI, and our carefully selected range spans styles from classic, modern, and retro to sensual designs—each crafted to match your unique taste, needs, and personality. We also offer a handpicked selection of swimwear, post-mastectomy bras, and exquisite nightwear for various lifestyles and occasions.
We recommend booking a personal fitting through boka.se/aviani, or why not try a “Bra School” session? Invite your closest friends for a warm and enjoyable experience, where you can all learn more about fit, style, and comfort.
With our online store, you can also enjoy the AVIANI experience at any time, day or night, from the comfort of your own home.
Welcome to AVIANI—your boudoir in the heart of Gothenburg. We look forward to helping you find lingerie that enhances both your style and your well-being.
Warm regards,
Sandra & Anders